New Mexico Standard Oil Map

From the exhibition:
Between the Lines: Culture and Cartography on the Road to Statehood

New Mexico Museum of Art

With the growing popularity of the automobile as well as the completion of the United States’ “Mother Road” — Route 66 — New Mexico became increasingly a tourist destination. Gasoline stations provided free maps with attractive advertisement covers suggesting the fun of driving and exploring recreational activities and points of interests.


Chicago: M. H. Gousha Co., 1936. Fray Angélico Chávez History Library NMHM, Map Collection 78.9 Pb 1936.

Note: Representative image at left is often cropped for display purposes. Downloaded high-resolution images are not cropped.