With the increasing importance of tourism as a source of income and civic pride, the state developed roadmaps with inviting images and greetings. It was most likely Governor John E. Miles who initiated the tradition of having a gubernatorial greeting and portrait accompany recreational and road maps. Governor Miles called our state a “restful” place, while current Governor Susana Martinez points toward its “rich heritage and beauty.”
Santa Fe: New Mexico State Tourist Bureau, 1941. Fray Angélico Chávez History Library NMHM, Map Collection 78.9 E1941.
Note: Representative image at left is often cropped for display purposes. Downloaded high-resolution images are not cropped.